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Winnie Harlow's Paul Mitchell campaign begins today.
February 1, 2021
By: Christine Esposito
Editor-in-Chief
Salon hair care leader John Paul Mitchell Systems (JPMS) has tapped Winnie Harlow as Paul Mitchell’s first global ambassador. The brand’s 2021 campaign—shot by photographer Micaiah Carter—celebrates the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore their personal style. Harlow is known for breaking the beauty mold and following her own path as a successful model and activist, with a tie to hair since childhood. “Partnering with ...
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